Being financially savvy is becoming more and more important to the nation's consumers, one expert believes.
In a consumer behavioural study conducted by neurologist Dr David Lewis, he found that the thrill Britons get when they bag a bargain is a greater feeling than love at first site.
"People get a buzz from finding a bargain partly because it means you can make your disposable income go further, partly because it makes you feel smart about yourself, and partly because you feel you have got one over on the big stores," he said.
Household budgets remain tightly squeezed, with 70 per cent of family describing themselves as financially "on the edge", according to Netmums.com.
As a result, more and more people are resorting to bargain hunting tactics, which include using comparison sites, vouchers and coupons.
Dr Lewis also recommends that another way to cut down on the weekly spend is to modify one's grocery shopping habits.
Consumers should avoid shopping when hungry, as this will lead to overbuying, and should stick to a list very strictly.
It is also advisable to use a shopping basket instead of a trolley, as this will lead to buying fewer items.
Posted by Kim Burns
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